Corporate Pillar Spotlight: Lamar Advertising

We are very grateful to our Freedom level Corporate Pillar, Lamar of Idaho. Lamar is the largest Out of Home Advertising Company in the state and is based out of Boise. Lamar provides the WCA with valuable billboard space throughout the year that shows the impact of domestic violence on members of our community.

Lamar General Manager Larry Alder offers a great description of the company’s work and why its employees support the WCA:

“Lamar Outdoor Advertising offers a variety of Out-of-Home advertising formats to help businesses reach a broad audience every day. In the Boise market customers have the option of utilizing posters, bulletins and digital formats to get their message delivered. Whether the advertiser utilizes one format or a combination they can reach a high percentage of their target demo in a four week period of time. We have utilized both static posters and digital billboards to promote the WCA’s message. The creative images lend themselves very well to outdoor advertising and have made a big impact every time we have provided coverage in the Boise market. The WCA’s powerful message on Lamar’s billboards have proven to be a great partnership in reaching the general public and spreading awareness within the community!”

Lamar created four different and very compelling WCA designs which it runs throughout the year when space is available. This allows the WCA to keep an important steady stream of awareness in our community. We are so appreciative of Lamar’s support of the WCA’s work in the community.

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