Denim Day

Order Your Denim Day Kit Today!

Join us in solidarity with sexual assault survivors this Denim Day, April 29th. Kits include denim ribbons, informational posters and postcards, stickers, and WCA materials to share with your colleagues, friends, schoolmates, and more!

Since 1999, Peace Over Violence has run an inspiring and powerful campaign to practice solidarity and support survivors by renewing our commitment to exposing harmful behaviors and attitudes surrounding sexual violence. Denim Day is recognized on the last Wednesday in April in honor of Sexual Assault Awareness Month. The campaign began after a ruling by the Italian Supreme Court to overturn a rape conviction because the justices felt that since the victim was wearing tight jeans she must have helped the person who raped her remove them, thereby implying consent. Following the reversal, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim.

Since then, what started as a local protest to bring awareness to victim blaming and destructive myths that surround sexual violence has grown into a worldwide movement.

As the longest-running sexual violence prevention and education campaign in history, Denim Day asks community members, elected officials, businesses and students, and all individuals  to make a social statement with their fashion statement by wearing jeans on Denim Day as a visible means of protest against the misconceptions that continue to surround sexual violence.